Brief - Create a new range for Sourz. Explore how to instill a sense of maturity in the new range whilst still retaining a sense of modernity and fun.

 

Concept - Not everyone likes to admit that they have ‘sinned’ but we all like to indulge every now and then. I wanted to create a range that is about revealing your inner sinner, letting go and having fun.

 

Solution - The Rorschach inkblot test, is a psychological test in which subjects’ perceptions of inkblots are analysed. The test examines a person’s personality characteristics. I have created inkblots that represent the seven deadly sins through colours and pattern. The idea is that the public would be attracted to a particular bottle due to the colour and pattern which is related to a sin; once they have chosen the bottle they would be able to reveal which sin they chose. Maybe they had never considered themself to be greedy, but they were definitely drawn to that golden 
pattern.